K-popSeoul
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- Fan spot
KWANGYA@SEOUL is the official flagship store that SM Entertainment opened in 2022 on the B1 floor of Acro Seoul Forest D-Tower, its new headquarters in Seongsu-dong. It sells worldbuilding merchandise and albums for SM artists such as aespa and NCT, and lets visitors experience the KWANGYA world where reality and virtual overlap through transparent OLED media art. It has become a place SM fans always visit when they come to Seongsu.
Fan spots
KWANGYA@SEOUL
서울특별시 성동구 왕십리로 83-21
SM's official flagship store, opened on 17 November 2022 on the B1 floor of Acro Seoul Forest D-Tower in Seongsu. It sells aespa and NCT worldbuilding merch and walks you into the KWANGYA universe through transparent OLED media art. It passed 350,000 cumulative visitors by its second anniversary, making it the first stop for SM fans in Seongsu.